Case Study: Enverus achieves unified marketing workflows after 30+ acquisitions with Optimizely One

Enverus unites 30+ acquisitions and cuts campaign execution to 18 days with Optimizely

Enverus, an energy software company, faced significant challenges after over 30 acquisitions in eight years, which left them with a fragmented tech stack and scattered content. This led to inefficient workflows, slow collaboration, and an inability to track marketing campaigns, severely impacting productivity and speed to market. To consolidate and bring order, they turned to the vendor Optimizely and its Optimizely One platform, implementing its Content Marketing Platform (CMP), Experimentation, and Content Management System (CMS).

The solution from Optimizely provided unified workflows, giving eight different teams full visibility and a single place to collaborate. This allowed Enverus to establish standardized processes for integrating new acquisitions. Key results include quantifying their campaign execution time at 18 days, creating a benchmark for improvement, and driving significant pipeline impact through simple experimentation tests. With an AI-first mandate, Enverus is now poised to use Optimizely's Opal agents for further gains in personalization and efficiency.

Enverus