Case Study: Diligent achieves scalable content marketing and faster workflows with Optimizely CMP and Agent Platform

Diligent makes brief creation near-instant with Optimizely

Diligent, a global leader in governance, risk and compliance technology, faced challenges scaling its content marketing program due to manual processes and fragmented workflows across its distributed team. To address this, they turned to vendor Optimizely and its Content Marketing Platform (CMP) and Agent Platform.

The solution involved using Optimizely's AI-powered Agent Platform to automate and streamline content creation. This enabled the instant generation of comprehensive briefs and first drafts, drastically reducing a process that previously took hours or days. Optimizely's platform has fast-tracked content development and is set to further automate campaign management and reporting, positioning Diligent to scale its content strategy efficiently.

Diligent