Case Study: De Mandemakers Groep achieves 1s page load times and higher conversions with Optimizely CMS

De Mandemakers Groep cuts page load times from 12 seconds to 1 with Optimizely

De Mandemakers Groep, a leading interior and kitchen supplier in the Netherlands, faced a significant challenge managing 17 separate brands across fragmented TYPO3 CMS instances. This legacy system created four environments per brand, leading to constant maintenance, slow content velocity, and a heavy reliance on developers for every marketing change, which hindered their ability to run effective campaigns.

By migrating to Optimizely CMS (SaaS), the company consolidated its brands onto a single, streamlined platform. This solution drastically reduced page load times from 12 seconds to just one second and increased form completion rates from 68% to 86%. For Optimizely, these improvements led to a 26% increase in conversion rates, allowing the marketing team to focus on strategic work instead of maintenance and to spend their ad budget more efficiently.

De Mandemakers Groep