Case Study: DataSnipper unifies analytics and unlocks self-service with Optimizely

DataSnipper unifies 5 analytics tools with Optimizely and empowers 3 engineers to self-serve dashboards

DataSnipper, a provider of agentic automation software for audit and finance professionals, faced a significant challenge with data fragmentation. The company used a patchwork of analytics tools including Power BI, Amplitude, Mixpanel, Vitally, and HubSpot, which led to siloed and inconsistent data that eroded trust and consumed the data team's time with manual validation. To address this, they turned to Optimizely and its warehouse-native Analytics platform.

Optimizely implemented its Analytics solution, which connected directly to DataSnipper's Snowflake data warehouse. This allowed the data team to own the modeling while the platform handled visualization, enabling self-service. The results were substantial: three engineers and one product manager could now build their own dashboards, freeing the data team for strategic work. A key outcome was a Customer Success dashboard that quantified time savings and ROI for upsell conversations, which became the company's most successful dashboard for another team.

DataSnipper