Case Study: DataSnipper creates a single source of truth and faster analytics with Optimizely

DataSnipper replaces 5 analytics tools with Optimizely to unify data across 15+ dashboards

DataSnipper, a provider of agentic automation software for audit and finance professionals, faced a significant challenge with a fragmented analytics stack. The company was managing five different tools, which resulted in inconsistent metrics, manual reporting, and a growing lack of trust in the data among stakeholders. To address this, they turned to Optimizely and implemented Optimizely Analytics.

By connecting Optimizely Analytics directly to their Snowflake data warehouse, DataSnipper established a single source of truth. The solution enabled advanced product analytics, such as retention and funnel analysis, and empowered non-analysts to create their own dashboards. The results were substantial: DataSnipper replaced five tools, saw over 15 dashboards created across teams, and built a proven Customer Success dashboard that quantifies ROI for upsell conversations, ultimately transforming their data team into a strategic partner.

DataSnipper