Case Study: Cox Automotive cuts experiment analysis from weeks to minutes with Optimizely Analytics

Cox Automotive cuts experiment analysis from weeks to minutes with Optimizely

Cox Automotive faced a significant challenge in analyzing its complex experiments across more than 10 brands. The process of considering the downstream impact of dozens of metrics was arduous, taking weeks to complete and creating bottlenecks that prevented its team from focusing on strategic insights. This led them to work with Optimizely to enhance their experimentation and analytics practices.

By implementing Optimizely's warehouse-native Analytics platform, Cox Automotive built a template that accelerated its analysis time from weeks to hours or minutes. The solution from Optimizely provided a single source of truth, streamlined data governance, and eliminated the need to recreate data across multiple systems. This resulted in dramatic time savings and contributed to a 27% improvement in the company's experimentation program health score, allowing teams to focus on innovation.

Cox Automotive