Case Study: Cortland cuts experiment build time to 30 minutes with Optimizely Opal AI agents

Cortland cuts experiment build time to 30 minutes with Optimizely

Cortland, a major multifamily real estate company, faced a challenge in scaling its digital experimentation program. With a small team managing over 200 community websites, their lead experimenter lacked a developer background, which made building complex test variations a slow process that could take days and hindered their ability to meet frequency targets. They were using Optimizely Web Experimentation but needed a way to accelerate their workflow.

Optimizely implemented its Opal AI agents, specifically the Experiment Ideation Agent and the Variation Development Agent. This solution enabled Cortland's team to generate hypotheses and build complex variations in approximately 30 minutes instead of days. The results were significant, including a 6.8% lift in tour form submissions from one test and a consistently exceeded experiment cadence, allowing for more creative and ambitious tests that directly boosted core conversions.

Cortland