Case Study: Corinthia Hotels achieves 10x faster on-brand content with Optimizely

Corinthia Hotels creates on-brand content 10x faster with Optimizely

Corinthia Hotels, a luxury hotel group, faced the challenge of scaling its signature attentiveness across digital touchpoints for five distinct guest personas. Manually creating personalized content for a 14-stage guest journey was impossible without compromising their exacting brand standards. They partnered with Optimizely and used its Agent Platform to address this.

Optimizely's solution was a system of seven AI agents that strategically plan, write, and self-check on-brand content. This implementation resulted in a 100% first-time approval rate with zero brand violations, while variant production became ten times faster. The project saved over 150 planning hours, allowing the team to refocus on guest experience rather than manual content work.

Corinthia Hotels