Case Study: CompTIA saves $2M and boosts conversions 25% with Optimizely One

CompTIA saves $2M and lifts conversions 25% with Optimizely

CompTIA, a global IT training and certification provider, faced limitations from a seven-year reliance on a third-party e-commerce vendor. This arrangement created bottlenecks for website changes and prevented direct control over the platform driving 80% of their revenue. Seeking to bring operations in-house, they needed a scalable solution and chose the Optimizely One platform from Optimizely.

By implementing Optimizely's integrated suite for commerce, content, and experimentation, CompTIA eliminated over $2 million in annual vendor fees. The solution also drove significant performance improvements, including a 25% increase in conversion rates and a 15-20% lift in average order value. Additional gains for CompTIA included a five-point reduction in bounce rate and increased time spent on their site.

CompTIA