Case Study: Cherry Bekaert saves 700 design hours and launches without traffic loss with Optimizely

Cherry Bekaert saves 700 design hours with Optimizely

Cherry Bekaert, a top accounting and advisory firm, faced significant challenges managing a large, complex WordPress site with limited flexibility and high maintenance demands. After evaluating multiple CMS vendors, including Adobe and Sitecore, they selected Optimizely's Content Management System and Content Marketing Platform to gain better control and improve team collaboration.

By implementing Optimizely, Cherry Bekaert achieved a seamless migration with zero loss of website traffic. The solution's intuitive interface and powerful features, particularly the automatic image renditions in the CMP, saved their design team an estimated 700 hours, freeing them to focus on strategic brand work instead of repetitive technical tasks.

Cherry Bekaert