Case Study: Beyond Bank achieves 67% more home loan applications with Optimizely experimentation

Beyond Bank projects 67% more home loan applications with Optimizely

Beyond Bank, a customer-owned Australian bank, faced the challenge of an expensive and slow CMS that hindered its ability to deliver personalized digital experiences aligned with its relationship-first strategy. To become the best relationship bank, they needed a new foundation that supported innovation, personalization, and experimentation, which led them to partner with Optimizely.

Using Optimizely's CMS and Web Experimentation products, the bank implemented a step-by-step solution. A key experiment that shifted website navigation from product-led to customer-intent-led resulted in a projected 67% annualized uplift in home loan applications. This outcome paid for the cost of the Optimizely platform within months and transformed the bank's culture into a more data-driven, low-risk operation for validating ideas.

Beyond Bank