Case Study: Arup saves £100,000 and boosts engagement with Optimizely CMS

Arup saves £100,000 with Optimizely CMS

Arup, a global engineering consultancy, faced a challenge with an outdated and expensive digital platform that no longer reflected its innovative brand. The website was slow, costly to maintain, and ineffective for storytelling and lead generation. To address this, Arup partnered with Optimizely, utilizing its Content Management System (CMS) for a comprehensive transformation.

Optimizely implemented a modern CMS that provided a structured content framework, enabling dynamic storytelling and consistent content management across 94 global offices. The solution delivered substantial results, including over £100,000 in annual savings on technology overhead, a 50% increase in conversions from market pages, and the successful on-time delivery of a 2,500-page website. The new platform also restored pride among Arup's 18,000 employees, who now actively champion their corporate website.

Arup