Case Study: ACCO Brands boosts content efficiency and lead generation with Optimizely

ACCO Brands boosts where-to-buy leads 80% with Optimizely

ACCO Brands, a leading supplier of office and consumer products, faced challenges in managing engaging digital experiences across its numerous brands and languages in Europe. They sought to improve user experience, content management efficiency, and lead generation. Partnering with vendor Optimizely and implementation partner Wunderman Thompson, they adopted the Optimizely One platform, including Optimizely CMS and Commerce solutions, to gain greater control and flexibility.

The solution implemented by Optimizely centralized management while empowering local markets to efficiently localize content. Using features like Visitor Groups for personalized landing pages and integrated search, ACCO Brands achieved significant results. Content management became 61% faster, and improved user experience drove an 80% increase in sales leads to their channel partners within the first four months of the year.

ACCO Brands