Case Study: X measures media impact on brand health KPIs with OptiMine

Twitter measures brand sentiment in weeks with OptiMine

A customer from X (formerly Twitter) approached OptiMine with a challenge to determine if paid social media campaigns could improve brand sentiment metrics for major mobile carriers, needing a conclusive answer within just a few weeks.

OptiMine used its advanced analytics platform to model a year of historical campaign and social listening data, quantifying how targeted social campaigns impact consumer sentiment. The results demonstrated that paid media can drive positive short-term lifts in brand sentiment across multiple dimensions. Furthermore, OptiMine’s approach proved that accurate measurement, which traditionally takes a year, could be completed in just a few weeks.

Twitter