Case Study: a large wealth management firm boosts client engagement and retention with OSG Analytics

Using Behavioral Analytics to Increase Client Engagement and Retention for a Large Wealth Management Firm

Optimal Strategix Group (OSG) worked with a large wealth management firm in the UK that was seeking to improve client retention and engagement. The client wanted to leverage real-time analytics to understand the probability of customer lapse and develop targeted programs to enhance the client experience.

OSG implemented its AI-driven analytics platform, Dynamo, to build a behavior-based client segmentation model. This solution analyzed data from multiple sources to calculate lapse propensity and client lifetime value, enabling the creation of personalized intervention programs. As a result, OSG helped the client decrease their policy lapse rate by 8% and increase cross-sell/up-sell activities by 5%.