Case Study: a leading consumer packaged goods company improves brand awareness and messaging with OSG o360

Understanding Brand Exposure by Following the Customer Journey

A leading consumer packaged goods company wanted to understand the complete customer journey for its styling and grooming products, including how potential customers searched for items and how its brand messaging was perceived compared to competitors. To address this challenge, they partnered with vendor Optimal Strategix Group (OSG) and utilized their OSG o360 consumer targeting technology.

Using OSG o360, OSG built a community of respondents to gather consent-driven data on online and offline shopping behavior. This data was used to map the consumer journey, identifying which marketing messages were effective and which were ignored. As a result, the client gained insights to optimize their digital media buy and personalize their messaging to answer key customer queries, ultimately helping them to better attract and convert shoppers.