Case Study: a global pharmaceutical company prioritizes unbranded physician messages with OSG analytics

Unbranded Message Testing for a Global Pharmaceutical Company

The global pharmaceutical company faced the challenge of launching an unbranded educational campaign for physicians ahead of a new drug launch. They needed to evaluate and prioritize numerous scientific statements to determine which would be most effective. They engaged Optimal Strategix Group (OSG), which utilized its AI-driven Dynamo analytics platform and ASEMAP™ methodology to address this.

OSG conducted research with 500 healthcare providers to test message receptivity. The analysis revealed that cost-related statements were the most motivating for physicians, which became the foundation for a new strategy. As a result, the client launched a targeted marketing campaign with optimized message flows, having pinpointed the most motivating and believable statements to effectively educate their audience and build trust.