Case Study: a global medical devices company validates System X market potential with OSG analytics

Product Concept Testing for a Global Medical Devices Company

a global medical devices company sought to evaluate the potential market for its new product, System X, which identifies hazardous drug contamination in pharmacies. They needed to understand the drivers for its success and identify unmet customer needs. They engaged Optimal Strategix Group (OSG) to leverage its AI-driven analytics platform for this product concept testing.

Optimal Strategix Group conducted quantitative research using its Dynamo platform, surveying pharmacy directors in four European countries. The results revealed a high overall likelihood of adoption, particularly in Spain, and identified key benefits like real-time results as major drivers. The insights gained allowed the client to understand the product's potential, its most effective use cases, and how to differentiate it in the marketplace.