Case Study: National Energy Company achieves revenue growth with OSG behavioral analytics

Identifying Growth Opportunities for an American Energy Company

The national energy company wanted to gain a deeper understanding of its customers to identify new growth opportunities and protect its margins. They engaged Optimal Strategix Group (OSG), which utilized its Tech-Enabled Services, combining analytics and industry expertise, to conduct a comprehensive customer segmentation study.

OSG implemented a fact-based strategy, conducting extensive interviews and a large quantitative survey to segment customers based on needs, attitudes, and firmographics. This process identified five distinct customer segments. By analyzing these segments, OSG was able to map specific growth corridors and recommend new product development opportunities, such as backup generation and rewards programs, which positioned the national energy company for significant revenue growth.