Case Study: an online streaming service provider achieves audience growth with OSG o360™

Finding New Audience Opportunities for Online Streaming Service

An online streaming service provider sought to grow its subscriber base by better understanding the needs of its current users and potential customers. They engaged Optimal Strategix Group (OSG) and utilized its OSG o360™ consumer targeting technology to identify audience opportunities through detailed market research.

OSG implemented a four-phase process, using its OSG o360™ and ASEMAP™ analytics to conduct quantitative research and a choice-based conjoint exercise. This identified key content drivers and the optimal pricing model, leading to targeted programming and pricing strategies. As a result, the streaming service significantly exceeded its growth projections, gaining over 2.7 million new subscribers.