Case Study: a global energy management and automation company achieves stronger contractor engagement with Optimal Strategix Group (OSG)

Enabling Decisions that Drive Growth with Electrical Contractors

Optimal Strategix Group (OSG) was engaged by a global energy management and automation company to address a significant growth challenge. The customer needed to improve its strategy for acquiring and developing small and medium electrical contractors. Their goal was to better understand customer journeys and predict future behaviors to enhance acquisition and purchase activity, but they lacked the precise measurement infrastructure and analytical tools to do so effectively.

OSG implemented its Tech-Enabled Services through a structured four-phase process. This involved integrating data sources, designing a visualization dashboard, building customer stratification systems, and implementing predictive analytics. As a result, the client gained deep insights into customer choice drivers and conversion rates by segment. For instance, the solution provided clear metrics showing a 71% conversion rate for one customer segment, enabling prescribed engagement actions that drove stronger customer purchases and engagement. OSG's platform delivered actionable strategies to improve the company's long-term performance and customer experience.