Case Study: a global health insurer improves segmentation, risk scoring, and profitability with Optimal Strategix Group (OSG)

Customer Segmentation, Risk Modeling, and Portfolio Management for a Global Health Insurer

The global health insurer, a joint venture covering over two million lives, needed to understand which customers added long-term value to their business and which were destructive to profitability. They tasked Optimal Strategix Group (OSG) with developing a customer segmentation model, establishing health risk benchmarks, and creating a predictive scoring tool.

Optimal Strategix Group employed its AI-driven platform, Dynamo, to build a unified customer dataset for segmentation and analysis. This allowed them to create predictive models for customer lifetime value and retention risk. The results included a reduced lapse rate, improved cross-sell initiatives, and new product and pricing strategies, which collectively enhanced customer engagement and increased the insurer's overall profitability.