Case Study: Global Pharma Company achieves biosimilar differentiation with OSG

Creating Differentiation Within The Biosimilar Category By Defining The Key Drivers Of Customer Experience

Global Pharma Company, a major pharmaceutical firm, sought to establish itself as a leader in the competitive biosimilar market. Their challenge was to understand the key drivers of customer experience and build a strong reputation in a new category. They engaged Optimal Strategix Group (OSG) and utilized their o360 technology to analyze stakeholder loyalty and identify unmet needs.

OSG conducted a global survey and used its proprietary methodologies, including NPS and ASMAP, to pinpoint the most important drivers of customer choice and reputation. This provided the client with a clear strategic action plan to improve their perceived performance on critical factors like trust and value, effectively showing them how to convert detractors into promoters. The analysis by Optimal Strategix Group enabled the client to identify specific gaps and focus areas to increase loyalty and successfully position themselves against competitors.