Case Study: a leading CPG company boosts bottled water strategy and protects shelf space with Optimal Strategix Group (OSG)

Continuous Innovation Jobs Segmentation, Social Listening, Behavioral Analytics

A leading CPG company was facing significant market challenges, including increased competition and the threat of losing valuable shelf space to store brands. To address this, they partnered with Optimal Strategix Group (OSG), which utilized its AI-driven OSG o360™ big data analytics platform to identify the drivers of consumer choices and jobs.

OSG implemented a four-phase strategy involving assessment, segmentation, value proposition development, and activation. By surveying category users and analyzing social data, OSG identified 33 drivers of consumer jobs and segmented the market into five distinct groups. This analysis provided the insights needed for the client to redesign packaging, adjust pricing and promotions, and develop targeted messaging. Consequently, the client successfully prevented the loss of shelf space at a major retailer by demonstrating the brand's value to premium buyers and secured space for new innovations.