Case Study: United Rentals optimizes its facility footprint with Optilogic

United Rentals optimizes 1,500 branches with Optilogic

United Rentals, a leading construction equipment rental company with over 1,500 branches, faced challenges in optimizing its facility footprint to meet rapid customer demand and navigate a tight real estate market. To support its growth strategy and make faster decisions on leases and new locations, United Rentals partnered with vendor Optilogic and its Cosmic Frog supply chain design platform.

Using Optilogic's Intelligent Greenfield Analysis and coaching services, United Rentals built a model to identify opportunities within its existing footprint, plan for new branches, and optimize service levels. The solution provided by Optilogic enabled faster, more informed decision-making on lease renewals and market strategy. The company is now building a repeatable process to conduct this analysis annually and plans to leverage the model for future mergers and acquisitions evaluations.

United Rentals