Case Study: Unity unlocks gamer audience revenue with Optable

Unity boosts CTR 102.6% with Optable

Unity, one of the world's largest gaming platforms, faced the challenge of unlocking the full potential of its robust gamer data. Despite having data from over 3 billion gamers, the company struggled with siloed information, fragmented user identities, and the complexity of creating privacy-safe, monetizable audience segments for advertisers. To address this, Unity partnered with vendor Optable to build a sophisticated and unified data infrastructure.

By implementing Optable's audience hub, Unity unified its first-party data into a single audience mesh, enriched it with third-party data, and created high-value audience segments. This Optable-powered solution enabled privacy-safe collaboration with advertisers and activation across multiple channels. The results were significant, with initial testing showing a 102.6% increase in click-through rate and a 103.6% uplift in engagement for advertising partners.

Unity