Case Study: Triton Digital drives revenue growth for audio publishers with Optable’s UID2 activation

Triton Digital boosts audio addressability with Optable and UID2 activation

Optable partnered with Triton Digital to help audio publishers, such as iHeart Media U.S., enhance their addressability. The challenge was to improve the programmatic performance for audio content while ensuring privacy compliance was maintained.

To solve this, Optable implemented its identity solution, including the ID Switchboard, which seamlessly integrated with UID2 and other extended user identifiers. This solution provided a privacy-compliant method to optimize programmatic revenue for Triton Digital's audio publisher clients.

Triton Digital