Case Study: The Globe and Mail and VIA Rail achieve privacy-safe advertising and better ticket sales attribution with Optable Clean Room Technologies

The Globe and Mail and VIA Rail improve ticket sales attribution with Optable clean rooms

The Globe and Mail, a major Canadian news organization, faced the challenge of adapting its digital advertising strategies in a landscape where third-party cookies are becoming obsolete. To address this, they partnered with the vendor Optable, leveraging its privacy-safe data clean room technology.

Using Optable's data collaboration platform, The Globe and Mail worked with VIA Rail and Touché! to improve audience targeting and campaign measurement. The solution implemented by Optable led to increased campaign efficiency and measurable results, including successful attribution for VIA Rail ticket sales, setting a new benchmark for clean room-enabled advertising.

The Globe and Mail