Case Study: La Presse grows its advertising business with Optable

How La Presse uses Optable to help its advertising business compete with big tech

La Presse, a major Canadian news organization, needed a way to compete with large tech platforms by enabling direct and privacy-safe data collaboration with its advertising partners. The challenge was to activate its valuable first-party audience data in a secure and scalable manner, allowing advertisers to use their own data for better campaign planning and insights. To meet this need, La Presse chose to work with vendor Optable and its data collaboration solution.

Optable implemented a cloud-based platform that integrated with La Presse's systems, providing secure data clean room technology and privacy-enhancing tools. This solution allowed advertising partners to safely share their data for audience targeting, modeling, and campaign measurement. As a result of working with Optable, La Presse secured more advertising commitments, increased its pricing, tapped into new markets, and drove higher performance metrics for its partners.

La Presse

Geoffrey Bernard

Vice-President, Growth Marketing, Data Science & Consumer Insights