Case Study: The Globe and Mail boosts data collaboration and audience monetization with Optable

A Dive into The Globe and Mail’s Data Collaboration Strategy & Tactics

The Globe and Mail sought to maximize its data monetization strategy amidst dwindling external data signals. To achieve this, the publisher needed to integrate data collaboration and clean room technology into its existing infrastructure, specifically built around its data warehouse. They partnered with the vendor Optable to develop this capability.

Optable provided a solution that was integrated directly with The Globe and Mail's data warehouse, making the adoption process straightforward. This allowed the publisher to collaborate with advertising partners, enabling them to bring their data into a secure environment for media planning. The key results included measurable financial success from audience matching and targeted campaigns. Furthermore, the partnership fostered valuable new revenue opportunities and learning experiences with their advertising partners.

The Globe and Mail

Kabil Rahaman

Head of Data Optimization