Case Study: BMW achieves anti-counterfeit protection and traceability for genuine parts with OpSec Security

BMW - Customer Case Study

BMW, a global automotive brand selling millions of vehicles annually, faced a growing threat from counterfeit spare parts—an underground market fueled by online marketplaces that risks customer safety and brand value. BMW engaged OpSec Security to design an authentication programme to protect millions of genuine parts across a global sales network spanning more than 140 countries, requiring a solution that could uniquely identify and rapidly verify authentic components.

OpSec Security implemented high-security self-adhesive labels with optically variable devices (OVDs) and unique serialisation generated and managed through the OpSec InSight platform, enabling data-matrix codes, online order tracking and supplier traceability. The OpSec solution delivers overt, covert and forensic authentication, lets BMW track deliveries by territory and supplier, provides analytics, and has protected millions of parts while helping prevent thousands of counterfeit parts from entering the supply chain.

BMW