Case Study: AEP Energy reduces customer acquisition costs by 47% with OppGen Marketing

AEP Energy cuts customer acquisition cost by 47% with OppGen Marketing

AEP Energy faced the challenge of reducing its customer acquisition cost while simultaneously scaling its enrollment volume in a competitive energy market with fluctuating rates. They partnered with OppGen Marketing to address this.

OppGen Marketing implemented a dynamic digital strategy involving paid search, paid social, and conversion rate optimization. This solution successfully reduced AEP Energy's digital lead acquisition costs by 47% while increasing enrollment volume by over 400%.

AEP Energy