Case Study: Dell achieves sales uplifts with Opia's cashback promotion

Dell boosts small business sales with Opia cashback rewards from $100 to $200

Dell, known for its direct-to-customer business model, sought a tactical solution to boost sales from Dell.com during key annual calendar events. The vendor Opia was engaged to build an innovative and cost-effective sales promotion for Dell's business sector.

Opia created a cashback promotion offering rewards from $100 to $200 on a wide selection of products. The customer-centric solution allowed buyers to claim their prize online immediately after shipment and receive a Dell-branded digital VISA prepaid card. The first campaign was so successful that Dell and Opia have used this format repeatedly to drive sales uplifts throughout the year, and the model has been extended to indirect channels in Europe.

Dell