Case Study: Venafi achieves 20x ROI and 40% pipeline conversion with Operatix

Venafi boosts pipeline opportunities 40% with Operatix

Venafi, a market-leading cybersecurity company, faced a significant challenge with no demand generation in Europe for a 12-month period. They needed to quickly ramp up results from a cold start across multiple complex regions and languages, targeting specific personas within large enterprises. They partnered with Operatix to develop a flexible EMEA demand generation program that could articulate their complex value proposition to C-level decision makers.

Operatix worked as an extension of the Venafi team, using a targeted research methodology to identify and engage relevant decision makers. The solution was implemented directly within Salesforce for full visibility. The results were strong, with 40% of the sales meetings converting to pipeline opportunities, exceeding the original target. Operatix delivered a 20x ROI, leading to a relationship that lasted over two years.

Venafi