Case Study: Quantum achieves $2.8M pipeline in 2 months with Operatix outsourced SDR and C-level engagement

Quantum generates $2.8M pipeline in 2 months with Operatix

Quantum Corporation, a leading expert in scale-out storage, archive, and data protection, faced a challenge in managing and qualifying a large backlog of marketing-generated leads. They lacked the internal resources to follow up promptly and needed a technology-focused partner with experience in their field who could scale across EMEA and work within their CRM system. They selected Operatix for its outsourced sales development rep (SDR) services.

Operatix implemented a solution to manage both aged and new inbound leads, identifying key decision-makers and nurturing contacts through a multi-touch process. The results were significant, with Operatix generating $2.8 million in pipeline within the first two months and closing $180,000 in revenue within six months. Furthermore, they successfully identified the correct decision-makers for 30% of leads that had originally come from non-decision-makers.

Quantum Corporation