Case Study: Paxata Achieves 26X ROI and $10M Pipeline with Operatix Demand Generation

Paxata generates $10M pipeline in 6 months with Operatix

Paxata, a provider of a self-service data integration and management platform, faced the challenge of creating urgency and generating qualified opportunities within their target Fortune 500 accounts in North America. They required a partner to quickly scale their US demand generation, articulate their high-value proposition to both C-level and technical personas, and increase the ROI of their marketing activities by converting leads into sales-accepted opportunities.

The vendor Operatix implemented a solution focused on profiling target accounts and delivering a tailored message to key decision-makers. Their team qualified marketing leads and converted them into sales engagements, working closely with Paxata's marketing and sales teams. As a result, Operatix generated a $10 million pipeline in six months, achieved a 26x ROI, and overachieved their targets in 16 out of 18 months, leading Paxata to increase the program's resources by 35%.

Paxata