Case Study: a market leading cybersecurity company accelerates pipeline growth with Operatix lead generation

Market Leading Cybersecurity Company doubles pipeline with Operatix and exceeds target by 100%

Immersive Labs, a cybersecurity training startup, faced the challenge of achieving its growth objectives without the internal capacity to build a sales team. They needed an outsourced partner, Operatix, to deliver high-quality leads and accelerate pipeline results through targeted account-based selling in their key UK sectors.

Operatix implemented a multi-touch, multi-channel approach, identifying key personas and articulating the value proposition to both C-level and technical contacts. The solution generated a pipeline that exceeded expectations by 100%, with a significant number of meetings progressing immediately to opportunities. Due to these great results, the client doubled the program with Operatix after the pilot period.

Market Leading Cybersecurity Company

Sam Gillon

Head of Sales