Case Study: Malwarebytes generates 300+ SQLs and $2.5M in pipeline with Operatix

Malwarebytes generates $2.5M pipeline in 6 months with Operatix

Malwarebytes, a provider of advanced anti-malware software, faced the challenge of building a new sales pipeline from scratch for its mid-market segment in the UK. With a limited contact database, their inside sales team needed access to more qualified opportunities to hit targets and chose to partner with Operatix for lead generation.

Operatix implemented a targeted outreach program to IT decision-makers, setting qualified appointments and providing the Malwarebytes sales team with detailed prospect background information. The results were highly successful, with Operatix generating over 300 sales-qualified leads and building an active sales pipeline valued at $2.5 million within just six months.

Malwarebytes