Case Study: HyTrust accelerates EMEA pipeline growth with Operatix

HyTrust exceeds qualified meeting targets across EMEA with Operatix

HyTrust, a provider of cloud security solutions, faced the challenge of aggressively increasing their sales pipeline in the EMEA region. They needed to penetrate new industries beyond their established finance sector base and proactively engage high-level decision-makers to support customers moving to the cloud. To meet this challenge, they partnered with Operatix for its sales engagement services.

Operatix implemented its account-based selling approach, using targeted profiling to identify key decision-makers and tailoring messages for different job functions. The solution delivered a high number of qualified sales engagements that exceeded expectations. As a result, HyTrust successfully diversified its client portfolio into new industries and was impressed by Operatix's ability to quickly build a compelling pitch for their complex solution.

HyTrust