Case Study: CloudBlue doubles conversion rates with Operatix

CloudBlue doubles MQL-to-SQL conversion with Operatix

CloudBlue, a digital cloud commerce platform, faced challenges with slow and unscalable demand generation, a stagnant sales pipeline, and an underperforming internal sales development function. They partnered with Operatix to accelerate their sales cycle and increase engagements across multiple global regions.

Operatix implemented an account-based selling approach using its engineered methodology for target account mapping and tailored messaging. This solution acted as an extension of CloudBlue's team. The results were significant, with Operatix exceeding expectations by 5x and doubling the conversion rate from MQL to SQL, leading CloudBlue to triple the number of Operatix resources working on their program.

CloudBlue