Case Study: Airbnb achieves 106% of goal with Operatix

Airbnb achieves 106% of goal with Operatix

Airbnb required a specialized team to recruit, onboard, and orient its top-performing 'super hosts' to become global ambassadors for its platform. The challenge for Operatix was to quickly ramp up a team of sales development representatives to not only recruit these hosts but also persuade them to record video introductions and complete a Learning Series within a limited timeframe.

Using targeted messaging, Operatix's expert SDRs engaged with hosts to recruit them as ambassadors and established relationships to ensure their successful onboarding. The team worked as an extension of Airbnb's internal teams, providing clear visibility and regular communication. As a result, Operatix achieved 106% of the client's goal, converted 32% of all new ambassadors, generated 358 videos at a 70% conversion rate, and drove 50% of the total Learning Series completions.

Airbnb