Case Study: Under Armour achieves higher mobile ad revenue across its fitness apps with OpenX Ad Exchange

Under Armour Leverages the Strength of OpenX’s Ad Exchange to Drive Revenue for Their Fitness Apps

Under Armour Connected Fitness (UACF) — the maker of apps like MyFitnessPal, MapMyRun and Endomondo with 160 million registered users — needed to better monetize its mobile audience across iOS and Android. UACF began working with OpenX in late 2015 to support MyFitnessPal Android and sought a partner to increase fill rates and revenue while maintaining ad quality.

OpenX provided dedicated yield specialists, 24/7 technical support and easy-to-implement mobile BrandTags/JS tags, getting MyFitnessPal live in under three days. OpenX quickly moved into the top tier of MyFitnessPal’s demand stack, delivered higher fill rates and a steady revenue climb, and has since expanded to the rest of UACF’s app portfolio across Android and iOS.

Under Armour

Steve Gendreau

AdOps Manager