Case Study: Purch achieves 400% increase in OpenX-procured monthly revenue with OpenX Bidder

Purch Lifts Monthly Revenue with OpenX Bidder

Purch is Purch, a portfolio of digital brands including Tom’s Guide and Top Ten Reviews that reaches 100M+ monthly users and drives $1B in commerce annually. After initial success, Purch needed more than a simple exchange tag to boost demand and visibility for its valuable impressions and further optimize yield.

Purch partnered with OpenX to implement header bidding and a customized OpenX Bidder solution, supported by a five-person team with a dedicated account and yield manager. The collaboration delivered major gains—OpenX-procured monthly revenue rose 400% (Jan–Nov 2015), an overnight 30–40% revenue lift from Bidder optimizations, expansion to 27 sites (including international), and bespoke monetization innovations like Private Marketplaces and a planned Video Exchange.

Purch

Marc Ropelato

Director of Programmatic Revenue