Case Study: Overwolf achieves high video viewability and completion with OpenXSelect by OpenX

Overwolf achieves 98.2% video viewability with OpenX

The customer, Overwolf, sought to extend quality video advertising into the highly engaged gaming environment to capture attentive reach beyond traditional CTV. They partnered with the vendor OpenX and its OpenXSelect™ product to address the challenge of accessing immersive gaming inventory that is difficult to reach through standard programmatic channels.

OpenX implemented a quality-focused curation strategy, applying pre-auction intelligence to identify and activate gaming inventory aligned with performance signals. The solution delivered exceptional results, including a 98.2% video viewability rate and an 89.2% video completion rate, proving that gaming provides a high-attention environment for driving superior video outcomes.

Overwolf