Case Study: KG Media achieves 49% revenue growth with OpenX and Prebid.js

Maximizing Revenue with the Power of Prebid.JS

KG Media (Kompas Gramedia) is Indonesia’s largest digital network, operating 75 sites and reaching over 100 million unique users with more than 2 billion page‑views and 10 billion impressions per month. As header bidding matured, their proprietary container’s performance declined and stakeholders wanted a more transparent, higher‑performing solution to grow revenue and reduce reliance on a single platform.

KG Media tested and implemented the open‑source Prebid.js with technical support from OpenX, replacing their proprietary wrapper. The move delivered a 49% lift in revenue and a 72% increase in CPMs, while enabling new header‑bidding partners, lowering platform fees, winning positive shareholder feedback, and reducing dependency on any one technology provider.

KG Media

Kautsar Ikrami

Digital Ad Ops & Programmatic