Case Study: Condé Nast achieves 50%+ revenue increase with OpenX Ad Exchange

Maximising Revenue Using OpenX Technology

Condé Nast Digital Britain partnered with OpenX to respond to a rapidly shifting online-advertising market where spend is moving into programmatic trading. The publisher’s challenge was to make inventory available programmatically and maximise CPMs without eroding its core direct-sales relationships, while preserving brand safety and high ad quality across distinct titles.

OpenX’s Ad Exchange and bidder technology let Condé Nast sell a portion of inventory programmatically at the highest rates while running direct sales in parallel and enforcing contextual brand-safety and creative-quality controls (whitelists/blacklists, buyer blocking). Implementation was quick and seamless, driving a >50% uplift in programmatic revenue, bringing many new advertisers (60% of the top 100 programmatic buyers) and better monetising its ~100M monthly impressions / 13M unique visitors.

Condé Nast

Malcolm Attwells

Digital Commercial Director