Case Study: Hyundai Achieves Lower Video Costs and Stronger Vehicle Consideration with OpenX and Chalice AI-Powered Decisioning

Hyundai cuts CPMs by 67% with OpenX

The customer, Hyundai, was running a sophisticated video strategy but sought to drive deeper engagement actions like vehicle searches rather than just impressions. Their challenge, in partnership with Canvas Worldwide, was to optimize where their video ads appeared to improve efficiency and exceed KPI benchmarks. To achieve this, they partnered with the vendor OpenX.

OpenX implemented a solution using its OpenXBuild Real-Time Bidstream API, which integrated with Chalice's AI-driven models. This technology evaluated impressions in real time to identify and prioritize inventory most likely to reach in-market auto shoppers. The results for Hyundai were significant, including a 67% decrease in CPMs for OLV and a 20% decrease in the cost per vehicle details page visit, enabling more precise media investment and reducing wasted spend.

Hyundai