Case Study: Venatus Media achieves 25% programmatic revenue lift with OpenX Private Marketplace

How Venatus Media Lifted Revenue on High-Impact Formats through OpenX PMP

Venatus Media, Europe’s leading entertainment sales house with a 100+ million global audience, needed a trusted header-bidder/SSP partner to drive stronger revenue from high-impact ad formats. The company sought a solution that would optimize yield across large-format, above-the-fold inventory and niche, highly engaged audiences.

OpenX assigned a dedicated team and yield specialist to set floor prices and optimize auctions, then expanded from the open exchange into OpenX Private Marketplace and Multi-Publisher deals to combine scale with premium CPMs. The partnership delivered immediate incremental revenue — PMP deals produced roughly 2× the CPMs of the open market — and an overall 25% increase in programmatic revenue, with continued focus on monetizing 970x250 units, skins and future video inventory.

Venatus Media

Dan Jones

Head of Demand