Case Study: Liftoff achieves a 6x higher win rate and improved post-install campaign performance with OpenX's opt-in video signal

How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile App

Liftoff is a full-service mobile marketing platform that optimizes user acquisition and retargeting with a focus on lowering cost-per-acquisition by driving genuine post-install engagement. Their main challenge was building a more engaged user base and consistently finding ad creative that delivers strong post-install performance.

After running extensive A/B testing, Liftoff identified opt-in video as a high-value format and integrated OpenX’s opt-in-video signal into their bidding logic. By bidding up selectively for that inventory, Liftoff increased its win rate more than 6×, gaining scale and delivering stronger post-install results and value for advertisers.

Liftoff

Phil Crosby

Co-founder and Chief Product Officer