Case Study: Kiplinger achieves 3X spend growth with OpenX Private Marketplaces

How Kiplinger Increased Spend 3X Through Private Marketplace Deals

Kiplinger, a leading personal finance publisher with about 4.5 million monthly unique visitors and 30 million page views, wanted to scale monetization beyond standard header bidding. After choosing OpenX and completing a header integration in under a week, Kiplinger’s main challenge was growing its Private Marketplace (PMP) business and attracting unique, high-quality demand to improve yield.

OpenX delivered a solution combining header bidding, Multi-publisher PMP deals, inventory segmentation for custom deals, and Real-Time Guaranteed programmatic offerings. The result was a 3x increase in spend, higher CPMs and eCPMs, more unique buyers and improved win rates and fill, enabling Kiplinger to monetize its audience more effectively and expand deal types like guaranteed programmatic and seasonal packages.

Kiplinger

Mike Roche

Advertising Operations Manager